About

We’re Doug and Pol.

Living Brand is a boutique creative brand agency for companies and causes that do good work. Here’s who we are, and what we believe.

Two designers, seen from behind, work through page layouts with a client who marks one with a pencil

Why we started

The organizations doing the most good deserve a brand as strong as their work.

They’re experts in their mission, and that’s where their time belongs. So we started Living Brand: brand and business know-how that does the work for you, quickly and well, and then stays with you.

The two of us

You’ll work with us, directly.

Doug Bentley

Storyteller, website designer and filmmaker

Doug finds the story in an organization and brings it to life, on the page and on screen. He’s a trained filmmaker, and it shows in his websites: each page unfolds in order and leads somewhere.

He has designed websites professionally since he was 19. He’s also a music producer, graphic artist and brand designer, so everything he makes for a brand, from the logo to the film, tells one story.

Experience Web design · Filmmaking · Music production · Graphic and brand design

Pol Klein

Strategist and creative director

Pol has led design and creative inside major international organizations doing good in the world, from $200 million to over $1 billion in annual revenue. His brands led organizational transformations and carried on their own across as many as 55 countries.

He came to it from engineering and international business: writing software, running worldwide marketing for a telecom company, and advising governments on trade. That’s why he sees a website as a business tool first and a piece of design second.

Education MPA, Harvard Kennedy School · MS Engineering, Rutgers · BS Engineering, University of Vermont · Graphic and web design, Boston University

Bold ideas, delivered thoroughly.

Just some of the fields we know

Global healthClimate and agricultureHistoryMedicineSoftwareWomen’s health

For companies and causes alike. See the projects

What we believe

What we hold to.

  • People first

    You’ll know us by name, and we’ll know your brand.

  • Deliver more than we promise

    We’re thorough, and we check everything.

  • Start with the business

    Good design serves what you need to happen.

  • Keep it alive

    Your website gets better as we go.

Honest about price, timing and tools.

How we work

Brand and business know-how, and the latest technology.

We decide what’s worth doing and make sure it’s done right. The newest tools help us move quickly and keep costs low.

  1. Creative leadership with brand and business know-how
  2. Directed and put to work with judgment
  3. The latest technology carefully chosen

Introduce us

Know a company or cause with a story worth telling?

Most of our work comes from people who know us. If someone comes to mind, we’d be grateful for an introduction.

Introduce us

Now we’d like to hear about you.

Tell us what you do and what you need. We’ll get back to you personally.

Let’s talkhello@livingbrand.agency